APPLIED WORK

Thank you for your interest in my work. The examples below represent a blend of case studies, leadership initiatives, and professional experiences that highlight distinct opportunities, development, and outcomes. Together, they reflect the breadth of industries, audiences, and innovation I’ve engaged with—and the impact created through strategy, collaboration, and execution.

Case Study: Elevating Culinary Talent and Strengthening Business Operations

The Challenge

A regional culinary organization wanted to recognize underrecognized professionals across all roles in the restaurant, while increasing engagement with industry leaders and raising organizational visibility. Beyond the awards program itself, as the organization pursued additional opportunities for impact, it faced challenges in operational clarity, staffing gaps, digital outreach, payment processes, and business development, all of which limited its ability to operate sustainably and scale effectively.

The Approach

Engaged as a fractional strategy and operations consultant, I partnered with leadership to deliver both programmatic and business-level solutions:

Program Design & Execution

Developed a first-of-its-kind culinary awards program that highlighted talent, engaged stakeholders, and elevated the organization’s profile across the DFW culinary sector.

Business Development & Operational Enhancement

Directed the end-to-end development of a professional development product for culinary staff, transforming the founder’s concept into a fully operational program.
Implemented technology solutions to streamline digital outreach, improve workflows, and enhance payments processes.
Documented roles and responsibilities for the catering team by meeting with staff, identifying gaps, and clarifying accountabilities.

Strategic Communications

Enhanced internal documentation, website and social media messaging, post-event reporting, and external communications to strengthen clarity and influence.

Executive Coaching

Provided leadership support to enhance fundraising outreach, product awareness, and media presence, translating strategy into measurable outcomes.

The Results

Elevated previously underrecognized culinary professionals, increasing engagement from industry leaders across the region.
Strengthened operational clarity, improving team efficiency, staff accountability, and payment processes.
Successfully launched the professional development product, expanding the organization’s offerings and supporting ongoing growth.
Implemented technology solutions that enhanced digital outreach, program management, and overall organizational efficiency.
Improved communications and executive leadership, resulting in greater brand visibility, media engagement, and fundraising outcomes.

Client Takeaway

By combining strategy, program execution, operational infrastructure, technology, communications, and executive coaching, the organization retained a sustainable, scalable model that recognizes talent, strengthens internal operations, and positions the business for continued growth — all delivered through a flexible fractional engagement that maximized strategic impact efficiently.

Leadership Story: Strengthening Community and Representation in Journalism

The Challenge
A regional journalism organization was in significant need of improved engagement and infrastructure within the Hispanic media community. While enthusiasm for connection was strong, operational systems, membership processes, board engagement, and partnership management lacked definition—creating gaps in the chapter’s capacity to grow, sustain, and connect meaningfully with members, industry and national chapter leaders.

The Approach
As chapter president serving in a volunteer capacity and in a position to pivot my career, I made an intentional decision to harness my background in communications, operations, technology implementation, and relationship management to strengthen the organization’s foundation. Collaborating with the board and national leadership, I led the transformation of chapter operations and membership strategy—clarifying roles and workflows, and developing programs that fostered mentorship, professional development, and storytelling across the community.

It was especially important to me to build capacity for members to strengthen their portfolios, design content that offered value both during and beyond chapter events, and create opportunities for board leaders to grow through meaningful professional development and governance experiences.

The Results

Developed and launched high-impact programs in mentorship, professional development, and community storytelling, resulting in a 25% increase in membership.
Built strategic partnerships across media and business sectors while implementing digital tools to expand organizational reach and engagement.
Collaborated with national leadership to design and implement a dual-tiered membership model, creating integrated workflows for finance, governance, and operations—including reconciliation processes, board responsibilities, seat allocation reviews, and shared-cost structures—to enhance member value and streamline regional-to-national alignment.

The Takeaway

These collective efforts strengthened the chapter’s presence, sustainability, and member engagement—culminating in recognition as the 2023 National Association of Hispanic Journalists Chapter Cup recipient for surpassing national goals in membership growth, outreach, and fundraising. The honor affirmed the chapter’s leadership, innovation, and enduring commitment to advancing representation and professional excellence in journalism and communications.

Federal Reserve Bank of Dallas

Various Roles: Communications, Event Management, Economic Outreach, Product Development

My sixteen years at the Dallas Fed were both a foundation and a proving ground for how I work today. I began in communications and logistics, developing a discipline for precision and process, and over time progressed through event management, outreach, and product development as the Bank modernized its systems and expanded public engagement.

During that time, I led initiatives that connected technology, operations, and audience experience — from building a custom, internally used event registration system to rolling out multi-module Cvent platforms across multiple offices. These efforts led to co-leading enterprise initiatives that advanced adoption and best practices across the system, and professional development growth in system leadership at both the district and Federal Reserve System levels. As outreach efforts simultaneously expanded into the community and digitally, I helped position the Bank as a community partner and an early adopter, engaging business leaders and creating tools and experiences that built trust, improved efficiency, and deepened engagement.

Those years were my sandbox for strategic practice — a space to navigate complexity, build meaningful relationships, and design systems that serve both mission and people. The principles I honed there still guide my work: clarity in structure, curiosity in collaboration, and discipline in execution.

Selected Highlights

Led the design and implementation of the Bank’s first in-house event registration system, defining workflows, UX/UI, and user adoption processes that improved efficiency and visibility into outreach programs.
Directed the multi-phase rollout of Cvent across the Eleventh District — a six-module, cloud-based event marketing platform — ensuring alignment with legal, IT, and financial compliance standards while enhancing both the attendee and planner experience.
Developed district-level best practices, adoption strategies, and shared implementation resources, strengthening coordination and knowledge-sharing among planners and business units.
Co-led enterprise initiatives across the Federal Reserve System, demonstrating applied use, establishing best practices, and showcasing Cvent’s capacity to support event marketing, data collection, and improved access to Federal Reserve content.
Strengthened data-informed outreach by connecting operational systems with audience engagement metrics, supporting more responsive decision-making and measurable community impact.
Advanced institutional reputation through economic outreach and digital engagement, deepening relationships with business, nonprofit, and community partners while elevating the Bank’s visibility as a trusted convener.

Optimized Product Team Collaboration and Platform Engagement: Fintech

Led cross-functional collaboration to improve platform engagement, uncovering actionable insights that informed enhancements to features, content, and user flows.
Led daily Scrum meetings to align engineering and product teams, driving workflow efficiency and strategic problem-solving.
Trained existing customer experience teams in user story development, significantly improving communication between support, product, and engineering functions—strengthening overall delivery and user experience.