FRACTIONAL COO

Culinary Program | Dallas, TX

Aug. 2023 – Current

Served as a fractional executive partner supporting operational growth and team alignment for a developing workforce initiative in the culinary industry. Focused on building structure and cohesion while sustaining creativity and mission focus.

• Brought structure and cohesion for a developing workforce initiative in the culinary industry, helping teams clarify goals, improve communication and deliver stronger programs.

• Designed and launched an industry awards program celebrating talent and creative innovation, building visibility and trusted partnerships in the region.

• Introduced sustainable systems for documentation, planning and accountability, allowing the organization to grow without losing its sense of purpose.

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PRESIDENT

Hispanic Communicators DFW | Dallas, TX 

Jan. 2022 – Dec. 2023

Led with collaboration and transparency, guiding a diverse membership organization that supports Hispanic professionals in journalism and communications. Focused on strengthening representation, relationships and program continuity.

• Increased membership by 25 percent and earned the 2023 National Association of Hispanic Journalists National Chapter Cup, recognizing excellence in growth, mentorship and representation.

• Improved membership and partnership development efforts to keep more resources local while strengthening ties with the national organization.

• Implemented digital tools and data systems to preserve history and deepen connections between members, partners and leadership.

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PRODUCT MANAGER

HMBradley | Santa Monica, CA

July 2021 – Jan. 2022

Collaborated across engineering, design, and customer experience teams to enhance delivery speed and communication for a national fintech platform. Served as a storyteller between product strategy and user experience. 

• Bridged communication between engineering and customer experience teams, improving collaboration and delivery speed for a national fintech platform.

• Provided user story training, helping teams speak a common language and resolve issues faster.

• Used research and feedback loops to strengthen user engagement and satisfaction.

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LOGISTICS TEAM LEAD AND PRODUCT COMMUNICATIONS

Dallas County Health and Human Services| Dallas, TX

Dec. 2020 – June 2021

Supported Dallas during the county's pandemic response via roles in organizational, product, and bilingual outreach needs. Proficient in preparing product-release communications, ensuring seamless launches, and fostering stakeholder clarity.

• Co-led a 30-person contractor team during a high-volume public health initiative, coordinating training and performance to meet the organization’s outreach and data-gathering efforts.

• Created a records management system that organized more than 80,000 patient records, ensuring reliability and access to historical data.

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ECONOMIC OUTREACH SPECIALIST

Federal Reserve Bank of Dallas

January 2016 – February 2019​

Selected to join the newly formed community engagement team to coordinate outreach efforts across North Texas. Focused on building relationships with chambers of commerce, nonprofit partners and community organizations to expand the Bank’s local presence and understanding of economic issues.

• Achieved a 90-percent success rate in connecting with chambers serving communities of color, nonprofit and community organizations, creating new outreach and event opportunities across five business areas.

• Collaborated with internal stakeholders to strengthen awareness of community perspectives and build sustainable relationships in underserved areas.

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PRODUCT MANAGER, CVENT

Federal Reserve Bank of Dallas | Dallas, TX

Jan. 2011 – Dec. 2019

Led multiple district and system event, technical, and communications initiatives across the Eleventh District and the Federal Reserve System, serving as a bridge between stakeholders, leadership, and vendors. Focused on building relationships, collaboration, data improvement, and the customer journey.

• Guided the Eleventh District’s transition to a cloud-based, data-driven events platform serving four district offices and 25-plus users.

• Organized collaboration and learning efforts among communications, event management, economic outreach, and facility resource teams, co-chairing the Cvent enterprise system workgroup and Cvent–Salesforce district API integration to share and streamline information flow.

• Designed the strategic vision, roadmap, launch, implementation, training and supporting staff through adoption, and ensuring tools met human needs and technical goals.

• Increased audience engagement by 25 percent through more thoughtful outreach and content design.

• Convened budget, compliance and vendor stakeholders, ensuring strong partnerships while improving reporting and consistency across department-specific requirements.​​​

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PRODUCT OWNER, REGISTERNOW

Federal Reserve Bank of Dallas | Dallas, TX

Oct. 2008 – Nov. 2012

Spearheaded the development and launch of the Bank’s first in-house online event registration and payment tool, creating a more efficient and reliable process for planners, attendees, and finance teams. Served as the subject-matter expert on event operations and user experience, and helped strengthen the organization’s early e-marketing capabilities to improve outreach and participation.

• Transitioned 40 percent of the events program to the new system and achieved 80 percent adoption among meeting planners within the first year.

• Acted as financial liaison, facilitating implementation of efficient online payment and reconciliation processes that improved accuracy and reduced manual workload.

• Designed a user training and support program for staff across multiple business units, helping teams adapt quickly and maintain confidence in the new platform.

• Established data-driven reporting practices that improved visibility into event metrics and supported data-informed decisions.

 

ADDITIONAL ROLES

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Communications and Event Specialist

Federal Reserve Bank of Dallas| Dallas, TX  

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Public Relations Director, Southeast Region

Israel Ministry of Tourism | Dallas, TX

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Public Relations Associate

2010 NBA All-Star Jam Session, Dallas, TX​​​