RESEARCH
Research is a newer and evolving dimension of my work — and an unexpected one. Years of supporting economists at the Federal Reserve Bank of Dallas, listening to how data informs decisions and shapes community understanding, planted a seed I didn't recognize until much later. What I came to understand is that data doesn't just inform academic conversations. It drives business decisions, shapes political agendas, and determines who gets resources, representation, and a seat at the table.
Recognizing that connection has empowered me to create data-informed lenses for the communities, stories, and subjects that are underrepresented in the conversations that matter most. My role is evolving into research design and consultancy — helping organizations and communities ask better questions, build the infrastructure to answer them, and use what they find to make informed, equitable decisions.
This page reflects that work in progress — rooted in social impact, guided by collaboration, and grounded in the belief that good research in the right hands changes what gets seen, heard, and acted on.
Research Projects
By the Numbers: Understanding the Progress and Impact of Latino Journalists in North Texas
Bridging the DFW Latino Journalist Experience
By the Numbers: Understanding the Progress and Impact of Latino Journalists in North Texas is an independent research initiative founded by Magda Salazar to document, understand, and elevate the experiences of Latino journalists in the Dallas-Fort Worth market — the fifth largest media market in the United States.
The project draws on nearly a decade of community involvement with Hispanic Communicators DFW, 15+ years in journalism and communications practice, including support of research economists, and a recognition that the stories of the people telling our Latino community's stories deserve to be told, too.
The project is currently in active development and the framework is complete. The survey tool is forthcoming. In the meantime, a dedicated platform is in place at www.bythenumbersdfw.com, where journalists, students, and journalism advocates are invited to connect and participate as the research moves toward launch.
Who this research is for:
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Latino journalists with a professional work history in the DFW market
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Emerging journalists and journalism students
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Journalism educators and advocates
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Organizations committed to representation in media
How to get involved and stay up to date: Visit By the Numbers: Understanding the Progress and Impact of Latino Journalists in North Texas to connect as a journalist, student, or journalism advocate.
Note: This project is an independent initiative. All materials and intellectual property are owned by the project founder.