RESEARCH
Research is a newer and evolving dimension of my work — and an unexpected one. Years of supporting economists at the Federal Reserve Bank of Dallas, listening to how data informs decisions and shapes community understanding, planted a seed I didn't recognize until much later. What I came to understand is that data doesn't just inform academic conversations. It drives business decisions, shapes political agendas, and determines who gets resources, representation, and a seat at the table.
Recognizing that connection has empowered me to create data-informed lenses for the communities, stories, and subjects that are underrepresented in the conversations that matter most. My role is evolving into research design and consultancy — helping organizations and communities ask better questions, build the infrastructure to answer them, and use what they find to make informed, equitable decisions.
This page reflects that work in progress — rooted in social impact, guided by collaboration, and grounded in the belief that good research in the right hands changes what gets seen, heard, and acted on.
Research Projects
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Latino Reprentation Study, in collaboration with the University of Texas at Arlington Center for Mexican-American Studies
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Animal Welfare and Rescue (forthcoming)
Federal Reserve Bank of Dallas
Communications, Event Management and Marketing, Economic Outreach and Product Management
My sixteen years at the Dallas Fed were both a foundation and a proving ground for how I work today. I began in communications and logistics, developing a discipline for precision and process, and over time progressed through event management, outreach, and product development as the Bank modernized its systems and expanded public engagement.
During that time, I led initiatives that connected technology, operations, and audience experience — from building a custom, internally used event registration system to rolling out multi-module Cvent platforms across multiple offices. These efforts led to co-leading enterprise initiatives that advanced adoption and best practices across the system, and professional development growth in system leadership at both the district and Federal Reserve System levels. As outreach efforts simultaneously expanded into the community and digitally, I helped position the Bank as a community partner and an early adopter, engaging business leaders and creating tools and experiences that built trust, improved efficiency, and deepened engagement.
Those years were my sandbox for strategic practice — a space to navigate complexity, build meaningful relationships, and design systems that serve both mission and people. The principles I honed there still guide my work: clarity in structure, curiosity in collaboration, and discipline in execution.
Selected Highlights
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Conceptualized and built the Bank's first in-house event registration and payments platform, defining workflows, user experience, and adoption processes that improved efficiency and visibility across the district's outreach programs.
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Led the multi-phase rollout of Cvent across the Eleventh District, a six-module cloud-based event marketing platform, ensuring alignment with legal, IT, and financial compliance standards while improving both the attendee and planner experience.
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Owned district-level communications for the implementation, developing messaging, adoption strategies, and shared resources that guided planners and business units through the transition.
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Co-led enterprise initiatives across the Federal Reserve System, establishing best practices and demonstrating applied use that informed Cvent adoption across 12 offices.
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Connected operational systems with audience engagement data, supporting more responsive outreach decisions and measurable community impact.
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Built relationships with business, nonprofit, and community partners through economic outreach and digital engagement, strengthening the Bank's visibility as a trusted community convener.
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Created first-of-their-kind programs that brought women-focused audiences, including Wise Latinas Linked and the Dallas Women's Foundation, to the institution, helping shape the conversations that built the district's formal economic outreach function.
A career that began in communications evolved through event management, app development, and event marketing, before expanding into enterprise SaaS implementation and product management. The constant was a strong foundation rooted in people, communications and relationship management — building trust with event organizers, stakeholders, and cross-functional teams, earning buy-in for new tools and processes, and serving as the connective tissue between people, technology, and institutional goals. That combination created a unique vantage point to engage in conversations around economic education, community development, supplier diversity, and system-level initiatives that extended well beyond the district.